Current Search:  Department of Marketing (x)

View All Items

  • CSV Spreadsheet
(1 - 20 of 53)

Pages

A Comparison of Associational and Claimless-Informational Advertising in Russia
A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels
A Cross-Country Construct Validation of Cognitive Age
A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge
Action and reaction in the evolution of business school missions
Assessing emphasis gaps among MBA alumni: a model framework
Assessing Materialism among the Future Elites of China
Assessing the Impact of a Change from a Teaching Paradigm to a Learning Paradigm in the Introductory Course in Marketing Management
Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Assessing the role of business faculty values and background in the recognition of an ethical dilemma
Collaborative Service Learning: A Winning Proposition for Industry and Education
Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Competitive Response to Radical Product Innovations
Consumers' Response to Foreign Made Products: The Effect of Product Category Involvement
Country of Origin Effects: The Role of Information Diagnosticity, Information Typicality and Involvement
Creating Positive Group Project Experiences: An Examination of the Role of the Instructor on Students’ Perceptions of Group Projects
Developing Perspectives into Across-Class Associational Advertising
Do microblog postings influence consumer perceptions of retailers' e-servicescapes?
Emotional Responses on Initial Exposure to a Hedonic or Utilitarian Description of a Radical Innovation
Entry Level Value versus Career Value of Mis Courses: Faculty Expectations versus Alumni Perceptions

Pages