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- Title
- Relating Gap Analysis Results to Information Systems Program Attitudes: The Identification of Gap Priorities and Implications.
- Creator
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Van Auken, Stuart, Chrysler, Earl, Simkin, Mark, Wells, Ludmilla
- Abstract / Description
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The authors utilized a gap analysis approach to assess general IS knowledge and skill voids or overages in a specific program context. The authors asked alumni to reveal the emphasis that should have been given to 10 IS knowledge and skill areas and compared the results with the emphasis that was actually given. They proceed by relating the revealed gaps to IS program attitude, thus providing a means for gap prioritization and attitudinal improvement. The authors develop perspectives into the...
Show moreThe authors utilized a gap analysis approach to assess general IS knowledge and skill voids or overages in a specific program context. The authors asked alumni to reveal the emphasis that should have been given to 10 IS knowledge and skill areas and compared the results with the emphasis that was actually given. They proceed by relating the revealed gaps to IS program attitude, thus providing a means for gap prioritization and attitudinal improvement. The authors develop perspectives into the implications of gap results, as well as other issues and limitations.
Show less - Date Issued
- 2011-08-29
- Identifier
- fgcu_ir_000881
- Format
- Citation
- Title
- Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products.
- Creator
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Tran, Gina, Aboulnasr, Khaled
- Abstract / Description
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The purpose of this paper is to investigate the role of emotional brand attachment in consumers’ evaluation of new products that represent technological innovation.
- Date Issued
- 2019-07-01
- Identifier
- fgcu_ir_001027
- Format
- Document (PDF)
- Title
- Assessing Materialism among the Future Elites of China.
- Creator
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Van Auken, Stuart, Borgia, Daniel J., Wells, Ludmilla
- Abstract / Description
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This study assesses Chinese college-attending future elites as to their materialism values. Its intent is to reveal suggestive insights into the extent of materialism being manifested for China's needed increase in domestic consumption. The results revealed a bifurcation of materialism values, and theory-based difference assessments validated the study results. The most powerful predictors of materialism were vertical individualism, vertical collectivism, and life satisfaction, with the...
Show moreThis study assesses Chinese college-attending future elites as to their materialism values. Its intent is to reveal suggestive insights into the extent of materialism being manifested for China's needed increase in domestic consumption. The results revealed a bifurcation of materialism values, and theory-based difference assessments validated the study results. The most powerful predictors of materialism were vertical individualism, vertical collectivism, and life satisfaction, with the latter evidencing an inverse relationship. The study's overall results suggest that the materialistic values of future elites may both facilitate and impede China's economic prosperity. Insights are also revealed into the unique nature of materialism among future elites, and strategic perspectives are presented.
Show less - Date Issued
- 2014-03-03
- Identifier
- fgcu_ir_000884
- Format
- Citation
- Title
- Assessing emphasis gaps among MBA alumni: a model framework.
- Creator
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Van Auken, Stuart, Chrysler, Earl, Wells, Ludmilla
- Abstract / Description
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This paper aims to focus on Master of Business Administration (MBA) alumni and their ability to provide institution-specific insights into MBA program delivery. Given desired MBA positioning dimensions, a case exemplar is used to reveal gaps between “should have” program emphases and “actual” emphases. Departures from expectations are used to reveal either under- or over-emphases which require repair.
- Date Issued
- 2016-05-01
- Identifier
- fgcu_ir_000879
- Format
- Citation
- Title
- Relating Perceptions of Teaching Method Effectiveness to Perceived Instructional Emphasis Areas: A Comparison of Faculty and Students.
- Creator
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Van Auken, Stuart, Campbell, Eileen A., Wells, Ludmilla
- Abstract / Description
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This study associates the perceived effectiveness of alternative teaching methods with perceived instructional emphasis areas for each of two groups: faculty and students. It seeks to determine the congruency between faculty and student response. The results evidence a commonality between faculty and student perceptions as to the effectiveness of the following teaching methods when related to instructional emphasis areas: group projects, cases, and in-class presentations. However, students...
Show moreThis study associates the perceived effectiveness of alternative teaching methods with perceived instructional emphasis areas for each of two groups: faculty and students. It seeks to determine the congruency between faculty and student response. The results evidence a commonality between faculty and student perceptions as to the effectiveness of the following teaching methods when related to instructional emphasis areas: group projects, cases, and in-class presentations. However, students when contrasted to faculty denote greater associations with instructional emphasis areas for in-class discussions and inclass exercises, as well as individual projects and computer simulations. Reasons for the discrepancies are developed, as well as the usefulness of the associations in selecting pedagogical approaches and encouraging pedagogical innovation.
Show less - Date Issued
- 2009-01-01
- Identifier
- fgcu_ir_000888
- Format
- Citation
- Title
- Russian Advertising Attitudes: Reassessing the Two-Factor Model.
- Creator
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Van Auken, Stuart, Ritchie, William J., Wells, Ludmilla
- Abstract / Description
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This study develops a constructive replication (Lykken, 1968) of the efficacy of the two-factor, attitude toward advertising models in Russia. A confirmation of its validity in a country characterized by value inconsistencies, mistrust, and suspicion as they relate to advertising (Kurpis & Kahle, 2003; vonDorn & Akimova, 1998) will suggest the utility of its measurement in global marketing strategy development and, if validated, will provide a key indicator of the levelness of the “playing...
Show moreThis study develops a constructive replication (Lykken, 1968) of the efficacy of the two-factor, attitude toward advertising models in Russia. A confirmation of its validity in a country characterized by value inconsistencies, mistrust, and suspicion as they relate to advertising (Kurpis & Kahle, 2003; vonDorn & Akimova, 1998) will suggest the utility of its measurement in global marketing strategy development and, if validated, will provide a key indicator of the levelness of the “playing field” for global advertisers seeking the Russian market. Basically, an understanding of the similarities and asymmetries in advertising across cultures may help to set the agenda for standardizing or customizing advertising appeals (Maheswaran and Shavitt, 2000).
Show less - Date Issued
- 2008-09-07
- Identifier
- fgcu_ir_000889
- Format
- Citation
- Title
- A Comparison of Associational and Claimless-Informational Advertising in Russia.
- Creator
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Van Auken, Stuart, Wells, Ludmilla
- Abstract / Description
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This study investigates the efficacy of cross-class associational advertising in Russia. This proven Western approach seems to be particularly appropriate as it involves a heavily unfamiliar brand, which serves to lessen counter-arguing. However, this study denotes a Russian culture characterized by a mistrust and skepticism of advertising and a suspicion of the claims of unfamiliar brands. A comparison of claimbased associational advertising with claimless-informational advertising confirms...
Show moreThis study investigates the efficacy of cross-class associational advertising in Russia. This proven Western approach seems to be particularly appropriate as it involves a heavily unfamiliar brand, which serves to lessen counter-arguing. However, this study denotes a Russian culture characterized by a mistrust and skepticism of advertising and a suspicion of the claims of unfamiliar brands. A comparison of claimbased associational advertising with claimless-informational advertising confirms the inappropriateness of the Western approach. The study thus suggests that informational advertising that furthers the creation of brand knowledge and awareness may be a useful precursor to associational advertising for an unfamiliar brand.
Show less - Date Issued
- 2008-10-05
- Identifier
- fgcu_ir_000891
- Format
- Citation
- Title
- A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels.
- Creator
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Van Auken, Stuart, Borgia, Daniel J., Wells, Ludmilla
- Abstract / Description
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This research presents a case study of a joint business degree program between an Association to Advance Collegiate Schools of Business International (AACSB-I) accredited business school in the United States and a Chinese PhD granting partner university. The case investigates the impact of a U.S.-based curriculum, taught by U.S. instructors and which uses all English instruction on Chinese student perceptions of program emphases and satisfaction. It compares these perceptions with those of U...
Show moreThis research presents a case study of a joint business degree program between an Association to Advance Collegiate Schools of Business International (AACSB-I) accredited business school in the United States and a Chinese PhD granting partner university. The case investigates the impact of a U.S.-based curriculum, taught by U.S. instructors and which uses all English instruction on Chinese student perceptions of program emphases and satisfaction. It compares these perceptions with those of U.S. sister students. The comparison reveals program dissatisfaction among Chinese students when contrasted to U.S. students and for the most part a failure to attend to the program emphases of the West. Reasons for the departures are explored and strategies for improvement are developed.
Show less - Date Issued
- 2009-07-01
- Identifier
- fgcu_ir_000886
- Format
- Citation
- Title
- Observations on latent need revelation through problem detection analysis.
- Creator
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Van Auken, Stuart
- Abstract / Description
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The area of latent need revelation and activation can lead to enhanced product/ brand differentiation and to a strong receptivity to advertising messages. This study thus focuses on approaches for latent need revelation with a particular emphasis on consumer complaining behavior through problem detection analysis (PDA). The work reveals insights into decision modes favoring PDA, methodologies, successes, and issues with implementation, especially the need for trade-off analyses. It also...
Show moreThe area of latent need revelation and activation can lead to enhanced product/ brand differentiation and to a strong receptivity to advertising messages. This study thus focuses on approaches for latent need revelation with a particular emphasis on consumer complaining behavior through problem detection analysis (PDA). The work reveals insights into decision modes favoring PDA, methodologies, successes, and issues with implementation, especially the need for trade-off analyses. It also addresses the relationship between benefits and problems, as well as problems and their frequency of occurrence, including the ability of solved problems to address brand loyalty issues. Overall, the study provides unique observations on the tools and techniques that are especially suited for latent need revelation.
Show less - Date Issued
- 2016-10-07
- Identifier
- fgcu_ir_000775
- Format
- Citation
- Title
- The Relative Value of Skills, Knowledge, and Teaching Methods in Explaining Master of Business Administration (MBA) Program Return on Investment.
- Creator
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Van Auken, Stuart, Chrysler, Earl
- Abstract / Description
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In this article, the authors provide insight into alumni perceptions of Master of Business Administration (MBA) program return on investment (ROI). They sought to assess the relative value of skills, knowledge, and teaching methods in explaining ROI. By developing insight into the drivers of ROI, the real utility of MBA program ingredients can be used for program positioning. The use of ROI is increasing throughout marketing and other business units, and its application as an outcome metric...
Show moreIn this article, the authors provide insight into alumni perceptions of Master of Business Administration (MBA) program return on investment (ROI). They sought to assess the relative value of skills, knowledge, and teaching methods in explaining ROI. By developing insight into the drivers of ROI, the real utility of MBA program ingredients can be used for program positioning. The use of ROI is increasing throughout marketing and other business units, and its application as an outcome metric in the academy has become increasingly overdue.
Show less - Date Issued
- 2010-08-07
- Identifier
- fgcu_ir_000882
- Format
- Citation
- Title
- Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars.
- Creator
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Tran, Gina, Strutton, David
- Abstract / Description
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Reality television programming (RTVP) was once simply an innovative entertainment phenomenon. But RTVP also has recently evolved into a mainstream promotional platform. Two new forms of celebrities arose during this progression: “reality” and “celebreality” stars. This study, which is grounded in connectedness theory, addresses an unresolved issue related to the use of celebrity endorsers, that is, how endorsers’ status as reality or celebreality stars influences viewers’ perceptions of,...
Show moreReality television programming (RTVP) was once simply an innovative entertainment phenomenon. But RTVP also has recently evolved into a mainstream promotional platform. Two new forms of celebrities arose during this progression: “reality” and “celebreality” stars. This study, which is grounded in connectedness theory, addresses an unresolved issue related to the use of celebrity endorsers, that is, how endorsers’ status as reality or celebreality stars influences viewers’ perceptions of, beliefs about, and purchase intentions toward products they endorse. These relationships were examined through SEM, as were the effects of viewers’ connectedness to RTVP stars and their perceptions regarding whether RTVPs are authentic. Four primary findings emerged. The observation that reality impacted viewer connectedness and that connectedness and authenticity impacted viewers’ purchase intentions (endorsement effectiveness) revealed various practical and theoretical contributions, as did the observation that endorsers’ celebreality or reality star status moderated each of these relationships.
Show less - Date Issued
- 2014-03-07
- Identifier
- fgcu_ir_000774
- Format
- Citation
- Title
- The Role of Self-efficacy, Response Efficacy and Nutrition Knowledge in Consumers’ Utilization of Nutrition Labels.
- Creator
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Aboulnasr, Khaled
- Abstract / Description
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Careful inspection of nutrition labels on food products has been shown to improve consumers’ dietary choices and food consumption decisions. The present study examines the effect of three individual level variables, namely self-efficacy, response efficacy and nutrition knowledge on consumers’ intentions to use nutrition labels prior to making food purchase decisions and the effect of these intentions on actual dietary behaviors. These factors have been shown to be important predictors of...
Show moreCareful inspection of nutrition labels on food products has been shown to improve consumers’ dietary choices and food consumption decisions. The present study examines the effect of three individual level variables, namely self-efficacy, response efficacy and nutrition knowledge on consumers’ intentions to use nutrition labels prior to making food purchase decisions and the effect of these intentions on actual dietary behaviors. These factors have been shown to be important predictors of behavior in multiple health-related domains. Results of a structural equation model suggest that efficacy variables as well as nutrition knowledge have a significant effect on shaping intentions to use the nutrition label and that intentions translate into improved dietary behavior. Results and implications to practitioners and policy makers are discussed.
Show less - Date Issued
- 2013-03-01
- Identifier
- fgcu_ir_000773
- Format
- Citation
- Title
- From consumer panels to big data: An overview on marketing data development.
- Creator
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Van Auken, Stuart
- Abstract / Description
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This work explores marketing data development beginning with consumer panels and extending into today's Big Data. Its intent is to overview how Big Data builds on the former and how each possesses uniqueness. For example, a key strength of consumer panel data is its ability to link consumer characteristics with purchase behavior, while Big Data and its lack of structure has concerns with consumer characteristic revelation, yet can provide strong consumer insights. Overall, the study overviews...
Show moreThis work explores marketing data development beginning with consumer panels and extending into today's Big Data. Its intent is to overview how Big Data builds on the former and how each possesses uniqueness. For example, a key strength of consumer panel data is its ability to link consumer characteristics with purchase behavior, while Big Data and its lack of structure has concerns with consumer characteristic revelation, yet can provide strong consumer insights. Overall, the study overviews the potential, issues and future of Big Data in the context of marketing.
Show less - Date Issued
- 2015-03-01
- Identifier
- fgcu_ir_000883
- Format
- Citation
- Title
- Assessing the nomological validity of a cognitive age segmentation of Japanese seniors.
- Creator
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Van Auken, Stuart, Barry, Thomas E.
- Abstract / Description
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The purpose of this paper is to use cognitive age to segment college-educated Japanese seniors, a grouping of interest to many marketers both within and external to Japan. The intent is to demonstrate the nomological validity of the cognitive age concept by relating it to key externalities and to further assess the viability of cognitive age over chronological age in non-Western segmentation research. Design/methodology/approach - Both hierarchical and non-hierarchical clustering are employed...
Show moreThe purpose of this paper is to use cognitive age to segment college-educated Japanese seniors, a grouping of interest to many marketers both within and external to Japan. The intent is to demonstrate the nomological validity of the cognitive age concept by relating it to key externalities and to further assess the viability of cognitive age over chronological age in non-Western segmentation research. Design/methodology/approach - Both hierarchical and non-hierarchical clustering are employed to form segments of Japanese seniors based on their average cognitive age, as revealed by both Likert and semantic-differential scaling. Differences are sought between the two clusters on key segmentation variables. Findings - The results reveal that Japanese seniors who are younger, psychologically speaking, have more positive attitudes toward life satisfaction and aging than those respondents who are cognitively older. The psychologically younger respondents also tend to be more involved in activities and have better health along with economic comfort. The study further demonstrates, in a non-Western setting, the predictive power of cognitive age over chronological age since the revealed cognitive age segments have the same chronological age. Practical implications - The fact that average cognitive age relates to one's health makes it a powerful segmentation variable in international segmentation research on the mature market. Basically, cognitive age reveals an aptitude and, when coupled with purchasing power, the viability of senior segments may be assessed more clearly and strategically. Originality/value - The study validates the usefulness of cognitive age in global segmentation research and illustrates its potential as a better predictor of behavior than chronological age.
Show less - Date Issued
- 2008-12-01
- Identifier
- fgcu_ir_000887
- Format
- Citation
- Title
- Fighting Dragons with Dragons: Approaches for Negotiating with Chinese Partners.
- Creator
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Tran, Gina, Strutton, David A., Taylor, David G.
- Abstract / Description
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For many American firms engaging with Chinese business partners, patterns of negotiated promises made but not kept by their Chinese counterparts often prove rule rather than exception. While various issues play a role in this unfortunate condition, many contributing factors are not subject to control or correction by U.S. negotiators. But two singularly damaging factors can be controlled and corrected by U.S. managers. First is their tendency to negotiate from decidedly Western sociocultural...
Show moreFor many American firms engaging with Chinese business partners, patterns of negotiated promises made but not kept by their Chinese counterparts often prove rule rather than exception. While various issues play a role in this unfortunate condition, many contributing factors are not subject to control or correction by U.S. negotiators. But two singularly damaging factors can be controlled and corrected by U.S. managers. First is their tendency to negotiate from decidedly Western sociocultural perspectives. Second is that managers often negotiate in states of relative ignorance about certain key cultural values that heavily influence Chinese negotiating practices. Grounded in Bing Fa, this article describes approaches designed to enable managers to negotiate more effectively with Chinese partners. By turns, the approaches instruct U.S. managers regarding why and how they should (when negotiating with Chinese counterparts): embrace the unusual as normal; begin with hard ends in mind; anticipate/prepare for conflict; never resist resistances, [instead] always retreat gracefully; disclose with discretion; act like ladies and gentlemen; and never die with bullets in [their] guns. Adopt these tactics, and U.S. managers would lessen the impact of two factors that, when present, degrade their negotiating effectiveness.
Show less - Date Issued
- 2013-09-01
- Identifier
- fgcu_ir_000904
- Format
- Citation
- Title
- Collaborative Service Learning: A Winning Proposition for Industry and Education.
- Creator
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Tran, Gina, Crutsinger, Christy A., Pookulangara, Sanjukta, Duncan, Kim
- Abstract / Description
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Collaboration between industry and academia creates a win-win situation for individuals and communities. Through innovative partnering, students apply knowledge to real-world situations, institutions increase program visibility, and businesses receive innovative solutions to complex problems. This article provides a roadmap for implementing a service-learning project in a retail organization including project development, implementation, and evaluation. Both advantages and disadvantages of...
Show moreCollaboration between industry and academia creates a win-win situation for individuals and communities. Through innovative partnering, students apply knowledge to real-world situations, institutions increase program visibility, and businesses receive innovative solutions to complex problems. This article provides a roadmap for implementing a service-learning project in a retail organization including project development, implementation, and evaluation. Both advantages and disadvantages of service learning are presented.
Show less - Date Issued
- 2004-09-01
- Identifier
- fgcu_ir_000905
- Format
- Citation
- Title
- A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge.
- Creator
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Van Auken, Stuart, Davis, Richard, Misra, Shekhar
- Abstract / Description
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The need for continuous improvement in a marketing curriculum requires periodic outcomes assessments. Part of the process includes a monitoring of the relevance of a marketing curriculum to a graduate’s work environment. This article describes a process for conducting an outcomes assessment and the results of an actual alumni assessment encompassing skill and knowledge areas. Specifically, a gap analysis approach was employed in which the importance of key skill and knowledge areas to one’s...
Show moreThe need for continuous improvement in a marketing curriculum requires periodic outcomes assessments. Part of the process includes a monitoring of the relevance of a marketing curriculum to a graduate’s work environment. This article describes a process for conducting an outcomes assessment and the results of an actual alumni assessment encompassing skill and knowledge areas. Specifically, a gap analysis approach was employed in which the importance of key skill and knowledge areas to one’s current employment were contrasted with perceptions of their own academic preparation in these areas. Our results indicate that marketing alumni perceive that they are underprepared in skills and over-prepared in designated knowledge areas. The implications of the findings are discussed as well as the utility of the gap analysis in outcomes assessment.
Show less - Date Issued
- 2002-12-01
- Identifier
- fgcu_ir_000895
- Format
- Citation
- Title
- Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM.
- Creator
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Tran, Gina, Strutton, David
- Abstract / Description
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For better or worse, satisfied or dissatisfied customers function as trusted branding faces for organizations as they transmit potentially viral messages through E-WOM. These E-WOM messages can prove marketers' best friends or worst enemies, depending on their tenor. With data from actual customers of an e-tailer, this research enriches our understanding of how e-servicescape is linked to E-WOM. E-servicescape captures the online environmental factors of marketers’ websites. Two forms of E...
Show moreFor better or worse, satisfied or dissatisfied customers function as trusted branding faces for organizations as they transmit potentially viral messages through E-WOM. These E-WOM messages can prove marketers' best friends or worst enemies, depending on their tenor. With data from actual customers of an e-tailer, this research enriches our understanding of how e-servicescape is linked to E-WOM. E-servicescape captures the online environmental factors of marketers’ websites. Two forms of E-WOM are examined; i.e., emails and social network postings. Customer reviews were investigated as a prospective sub-dimension of e-servicescape. Findings suggest that customer reviews play an integral role in the e-servicescape construct, that e-servicescape positively impacts trust and that trust positively influences E-WOM and customer loyalty. Two groups of customers were compared, and results indicated differences between email and SNS users. Theoretical and managerial insights related to E-WOM and electronic commerce shopping behavior were generated.
Show less - Date Issued
- 2020-03-01
- Identifier
- fgcu_ir_001025
- Format
- Citation
- Title
- Smartphone experience, satisfaction, and referral: an ecosystem perspective.
- Creator
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Tran, Gina, Yazdanparast, Atefeh
- Abstract / Description
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Following an ecosystem perspective and drawing on the stimulus-organism-response model, this research examines how experiential stimuli, including consumers’ experiences with their smartphones, phone service providers, and smartphone applications affect satisfaction with smartphones, which then leads to referral behaviors. An online survey questionnaire was completed by 444 respondents, and structural equation modeling was used to test the proposed model. Findings recognize the stimulating...
Show moreFollowing an ecosystem perspective and drawing on the stimulus-organism-response model, this research examines how experiential stimuli, including consumers’ experiences with their smartphones, phone service providers, and smartphone applications affect satisfaction with smartphones, which then leads to referral behaviors. An online survey questionnaire was completed by 444 respondents, and structural equation modeling was used to test the proposed model. Findings recognize the stimulating role of experience with products and services (i.e., smartphone applications and service providers) that comprise the smartphone ecosystem, highlight the mediating role of satisfaction in the relationship between experiences and word-of-mouth (WOM) referrals, and shed light on the reciprocal power of WOM referrals in the context of smartphone satisfaction. As opposed to the majority of research focusing on smartphone adoption factors, the present research provides insights on post-adoption experiences of consumers with their smartphones. Moreover, the ecosystem view of the study moves beyond the mere phone features and considers the role of other technological products and services that interact with smartphone devices and shape consumers’ experiences with smartphones.
Show less - Date Issued
- 2020-06-05
- Identifier
- fgcu_ir_001024
- Format
- Citation
- Title
- Think intersectionally, act innovatively.
- Creator
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Tran, Gina, Strutton, David
- Abstract / Description
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Challenging business threats and opportunities abound, yet few Renaissance men/women exist to help organizations move forward creatively in response to these challenges. Too much information exists today for a true rebirth to happen. However, self-perpetuating, quasi-renaissance managers might assimilate patterns of thinking and behavior into their professional/personal lives that ultimately make them more intersectional and innovative. Specifically, we point to five habits and three methods...
Show moreChallenging business threats and opportunities abound, yet few Renaissance men/women exist to help organizations move forward creatively in response to these challenges. Too much information exists today for a true rebirth to happen. However, self-perpetuating, quasi-renaissance managers might assimilate patterns of thinking and behavior into their professional/personal lives that ultimately make them more intersectional and innovative. Specifically, we point to five habits and three methods managers can implement to lower associative barriers and enhance intersectionality. We then introduce a culling process that helps managers find the few highly creative ideas from larger batches of mediocre ideas, thus enabling enhanced creativity.
Show less - Date Issued
- 2020-07-01
- Identifier
- fgcu_ir_001026
- Format
- Citation
