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Relating Gap Analysis Results to Information Systems Program Attitudes: The Identification of Gap Priorities and Implications
Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
Assessing Materialism among the Future Elites of China
Assessing emphasis gaps among MBA alumni: a model framework
Relating Perceptions of Teaching Method Effectiveness to Perceived Instructional Emphasis Areas: A Comparison of Faculty and Students
Russian Advertising Attitudes: Reassessing the Two-Factor Model
A Comparison of Associational and Claimless-Informational Advertising in Russia
A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels
Observations on latent need revelation through problem detection analysis
The Relative Value of Skills, Knowledge, and Teaching Methods in Explaining Master of Business Administration (MBA) Program Return on Investment
Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars
The Role of Self-efficacy, Response Efficacy and Nutrition Knowledge in Consumers’ Utilization of Nutrition Labels
From consumer panels to big data: An overview on marketing data development
Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Fighting Dragons with Dragons: Approaches for Negotiating with Chinese Partners
Collaborative Service Learning: A Winning Proposition for Industry and Education
A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge
Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Smartphone experience, satisfaction, and referral: an ecosystem perspective
Think intersectionally, act innovatively

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