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Details
Name
Gina Tran
Email
gtran@fgcu.edu
Position
Associate Professor
Department(s)
Department of Marketing
Biography
Recent Publications
View this Scholar's Repository Publications
Setting the future of digital and social media marketing research: Perspectives and research propositions.
2020-07-10
Think intersectionally, act innovatively.
2020-07-01
Smartphone experience, satisfaction, and referral: an ecosystem perspective.
2020-06-05
Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM.
2020-03-01
Investigating the marketing impact of consumers’ connectedness to celebrity endorsers.
2019-07-16
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Gina Tran
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