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Details
Name

Gina Tran

Email

gtran@fgcu.edu

Position

Associate Professor

Department(s)

Department of Marketing

Biography

Recent Publications

View this Scholar's Repository Publications
Setting the future of digital and social media marketing research: Perspectives and research propositions.
2020-07-10
Think intersectionally, act innovatively.
2020-07-01
Smartphone experience, satisfaction, and referral: an ecosystem perspective.
2020-06-05
Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM.
2020-03-01
Investigating the marketing impact of consumers’ connectedness to celebrity endorsers.
2019-07-16

Pages

Current Scholars in Department of Marketing

Khaled Aboulnasr
Christine Wright-Isak
Kira Lewis
Diana Haytko
Stuart Van Auken
Ludmilla Wells
Carolyn Costley
Amro Maher
F. Mark Case
Brent Baker
Taehoon Park
Gina Tran
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